A Fresh Identity for a Growing Mental Health Platform: Therapists

When a digital healthcare platform evolves, its brand should evolve with it. That’s exactly what happened with Therapists—formerly known as “We Are Therapists”—a well-established online destination for mental health professionals. The company recently underwent a full rebrand to better reflect its expanded services and mission. We had the opportunity to lead the creative vision and execution of the brand’s transformation in close collaboration with Helen Phillips – Marketing Services.

A New Name, A New Era

The platform’s transition from We Are Therapists to simply Therapists marks more than just a name change. It signals a broader mission to serve a wider community beyond mental health & other kinds of therapy professionals. While the platform originally focused on therapists and counseling centers, it now includes a variety of wellness and healthcare specialists—psychologists, psychiatrists, speech therapists, nutritionists, and more.

This brand evolution required more than just a new logo—it needed a complete visual language that could adapt to future growth while remaining grounded in professionalism, trust, and clarity.

Logo Design & Brand Identity Creation
At the heart of the rebranding process was the redesign of the old logo to a new, modern logo. The updated mark communicates a sense of calm, empathy, and support—key values for any health-related platform. We crafted a clean, versatile, and recognizable logo across both digital and print materials. It balances a pro aesthetic with a human touch, making it ideal for a healthcare-centered platform.

To ensure consistency across all touchpoints, we also developed a complete brand identity system and accompanying brand style guide. This included:

• Typography guidelines for digital and print applications
• A refined color palette aligned with trust, approachability, and mental clarity
• Logo usage rules and alternate treatments for various screen sizes
• Iconography and illustration styles tailored to healthcare communication
• Voice and tone recommendations to support consistent messaging

The brand style guide now serves as an essential tool for the internal team and external collaborators, helping maintain brand coherence as Therapists continues to grow.

UI Design for the Platform’s New Website

Alongside the brand refresh, we also designed the user interface for the platform’s new website. A streamlined and user-first approach guided the entire design process, with special attention given to the emotional and cognitive needs of users searching for health services.

The layout prioritizes clarity, ease of navigation, and responsive design principles. By applying consistent brand elements throughout the interface, the platform now delivers a seamless visual experience that inspires confidence, simplifies decision-making, and enhances engagement for both users and professionals.

Email Marketing: Custom Klaviyo Newsletter Template

To further elevate the platform’s marketing communications, we also designed a custom email newsletter template optimized for Klaviyo, a leading email marketing platform. This template is built with flexibility in mind, allowing the team to create high-performing campaigns that remain visually consistent & on-brand.

From mental health tips and wellness resources to announcements, the email layout ensures high readability, compelling CTAs, and professional design across all devices.

Results & Impact

The rebrand of Therapists was far more than a visual update—it was a strategic move toward long-term growth and audience relevance. With a scalable brand identity, user-focused interface, and robust communication assets, the platform is now fully equipped to expand its reach and continue serving as a useful & trusted healthcare resource.

If you’re looking to reimagine your brand or digital experience, let’s connect—because growth starts with thoughtful design.

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