A Fresh Identity for a Growing Mental Health Platform: Therapists
When a digital healthcare platform evolves, its brand should evolve with it. That’s exactly what happened with Therapists—formerly known as “We Are Therapists”—a well-established online destination for mental health professionals. The company recently underwent a full rebrand to better reflect its expanded services and mission. We had the opportunity to lead the creative vision and execution of the brand’s transformation in close collaboration with Helen Phillips – Marketing Services.
A New Name, A New Era
The platform’s transition from We Are Therapists to simply Therapists marks more than just a name change. It signals a broader mission to serve a wider community beyond mental health & other kinds of therapy professionals. While the platform originally focused on therapists and counseling centers, it now includes a variety of wellness and healthcare specialists—psychologists, psychiatrists, speech therapists, nutritionists, and more.
This brand evolution required more than just a new logo—it needed a complete visual language that could adapt to future growth while remaining grounded in professionalism, trust, and clarity.
Logo Design & Brand Identity Creation
At the heart of the rebranding process was the redesign of the old logo to a new, modern logo. The updated mark communicates a sense of calm, empathy, and support—key values for any health-related platform. We crafted a clean, versatile, and recognizable logo across both digital and print materials. It balances a pro aesthetic with a human touch, making it ideal for a healthcare-centered platform.
To ensure consistency across all touchpoints, we also developed a complete brand identity system and accompanying brand style guide. This included:
- Typography guidelines for digital and print applications
- A refined color palette aligned with trust, approachability, and mental clarity
- Logo usage rules and alternate treatments for various screen sizes
- Iconography and illustration styles tailored to healthcare communication
- Voice and tone recommendations to support consistent messaging
The brand style guide now serves as an essential tool for the internal team and external collaborators, helping maintain brand coherence as Therapists continues to grow.
UI Design for the Platform’s New Website
Alongside the brand refresh, we also designed the user interface for the platform’s new website. A streamlined and user-first approach guided the entire design process, with special attention given to the emotional and cognitive needs of users searching for health services.
The layout prioritizes clarity, ease of navigation, and responsive design principles. By applying consistent brand elements throughout the interface, the platform now delivers a seamless visual experience that inspires confidence, simplifies decision-making, and enhances engagement for both users and professionals.
Email Marketing: Custom Klaviyo Newsletter Template
To further elevate the platform’s marketing communications, we also designed a custom email newsletter template optimized for Klaviyo, a leading email marketing platform. This template is built with flexibility in mind, allowing the team to create high-performing campaigns that remain visually consistent & on-brand.
From mental health tips and wellness resources to announcements, the email layout ensures high readability, compelling CTAs, and professional design across all devices.
Results & Impact
The rebrand of Therapists was far more than a visual update—it was a strategic move toward long-term growth and audience relevance. With a scalable brand identity, user-focused interface, and robust communication assets, the platform is now fully equipped to expand its reach and continue serving as a useful & trusted healthcare resource.
If you’re looking to reimagine your brand or digital experience, let’s connect—because growth starts with thoughtful design.
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Therapists: The #1 Trusted Greek Platform Empowering Healthcare Connections in 2025 Project Overview
Therapists: The #1 Trusted Greek Platform Empowering Healthcare Connections in 2025 is a CMT Graphics portfolio case study focused on brand identity design for businesses that need polished, practical creative work from a Brooklyn graphic design studio.
This project shows how strategic brand identity design can help a business communicate clearly, look credible, and support stronger marketing across print, digital, and client-facing touchpoints.
Original Project Notes
A Fresh Identity for a Growing Mental Health Platform: Therapists When a digital healthcare platform evolves, its brand should evolve with it. That’s exactly what happened with Therapists—formerly known as "We Are Therapists"—a well-established online destination for mental health professionals. The company recently underwent a full rebrand to better reflect its expanded services and mission. We had the opportunity t
Design Challenge
The goal was to create a visual presentation that feels professional, easy to understand, and aligned with the client’s audience. For CMT Graphics, every portfolio project starts with clarity: what the audience needs to see first, how the message should be organized, and which design choices will make the brand easier to trust.
Creative Solution
CMT Graphics developed a clean, brand-conscious design direction with careful attention to hierarchy, typography, color, spacing, and consistency. The result supports the client’s message while keeping the visual system practical for real-world use.
Project Deliverables
- brand strategy
- logo and identity direction
- color and typography guidance
- visual system design
- brand collateral
Related Services
Related services include branding portfolio, brand identity design, Brooklyn branding. Businesses looking for a graphic design studio in Brooklyn can use this project as an example of how thoughtful creative direction can support stronger branding and marketing.
Start a Similar Project
Need design work with the same level of clarity and polish? Contact CMT Graphics to discuss branding, web design, print design, social media graphics, or campaign creative for your business.
