Project Overview: I designed the outcome of this project in collaboration with Belma aiming to create an engaging, eye-catching, and impactful social media post campaign for PPG, a leading global paint and coatings company. The project involves designing monthly creative content for the client’s social media channels that effectively promote PPG’s products and enhance brand visibility.

Project Objectives:

1. Develop creative and visually appealing social media posts to effectively showcase PPG’s brand and product offerings.
2. Communicate PPG’s core values, innovation, and commitment to quality through social media content.
3. Create a positive and memorable brand impression by incorporating PPG’s brand elements, such as colors, logo, and tagline, into the prototype design.

Project Deliverables:

1. Visual Post Graphics for Instagram & Facebook
2. Motion Graphics posts for Instagram & Facebook
3. Types of visuals include mood boards, color set combinations, interior color suggestions, color products, and more.
4. Collaboration with the Belma team (and Belma with PPG) for feedback and iteration rounds to ensure the final prototype design aligns with their expectations.

Motion Graphics