Project Overview: I designed the outcome of this project in collaboration with Belma aiming to create an engaging, eye-catching, and impactful social media post campaign for PPG, a leading global paint and coatings company. The project involves designing monthly creative content for the client’s social media channels that effectively promote PPG’s products and enhance brand visibility.
Project Objectives:
- Develop creative and visually appealing social media posts to effectively showcase PPG’s brand and product offerings.
- Communicate PPG’s core values, innovation, and commitment to quality through social media content.
- Create a positive and memorable brand impression by incorporating PPG’s brand elements, such as colors, logo, and tagline, into the prototype design.
Project Deliverables:
- Visual Post Graphics for Instagram & Facebook
- Motion Graphics posts for Instagram & Facebook
- Types of visuals include mood boards, color set combinations, interior color suggestions, color products, and more.
- Collaboration with the Belma team (and Belma with PPG) for feedback and iteration rounds to ensure the final prototype design aligns with their expectations.
Motion Graphics
PPG Social Media Design Project Overview
PPG Social Media Design is a CMT Graphics portfolio case study focused on social media and advertising design for businesses that need polished, practical creative work from a Brooklyn graphic design studio.
This project shows how strategic social media and advertising design can help a business communicate clearly, look credible, and support stronger marketing across print, digital, and client-facing touchpoints.
Original Project Notes
Project Overview: I designed the outcome of this project in collaboration with Belma aiming to create an engaging, eye-catching, and impactful social media post campaign for PPG, a leading global paint and coatings company. The project involves designing monthly creative content for the client's social media channels that effectively promote PPG's products and enhance brand visibility. Project Objectives: Deve
Design Challenge
The goal was to create a visual presentation that feels professional, easy to understand, and aligned with the client’s audience. For CMT Graphics, every portfolio project starts with clarity: what the audience needs to see first, how the message should be organized, and which design choices will make the brand easier to trust.
Creative Solution
CMT Graphics developed a clean, brand-conscious design direction with careful attention to hierarchy, typography, color, spacing, and consistency. The result supports the client’s message while keeping the visual system practical for real-world use.
Project Deliverables
- campaign visual direction
- social media graphics
- ad creative
- message hierarchy
- brand-consistent templates
Related Services
Related services include social media design portfolio, ad creative design, Brooklyn marketing design. Businesses looking for a graphic design studio in Brooklyn can use this project as an example of how thoughtful creative direction can support stronger branding and marketing.
Start a Similar Project
Need design work with the same level of clarity and polish? Contact CMT Graphics to discuss branding, web design, print design, social media graphics, or campaign creative for your business.
