Project Overview: I designed the outcome of this project by creating a 4-fold brochure for PPG on behalf of Belma. The purpose of the brochure is to promote various color combinations and showcase their implementation indoors through captivating pictures.
Brochure Objectives:
- Highlight Color Combinations: The primary objective of the brochure is to showcase a wide range of appealing color combinations available through PPG. It aims to inspire and engage the target audience by presenting visually stunning examples of color schemes that can enhance the ambiance of indoor spaces.
- Visualize Color Implementation: The brochure includes high-quality pictures demonstrating the practical application of different color combinations in various indoor settings. These visuals help potential customers envision the transformative effects of PPG’s colors and encourage them to consider using PPG products for their projects.
- Informative Content: Alongside the visual elements, the brochure provides the code names of the color combinations featured.
- Showcasing Expertise: The brochure highlights my expertise in collaboration with Belma curating and implementing appealing color schemes.
Fold Structure: The 4-fold structure of the brochure allows for a seamless display of various color combinations. Each fold presents a different set of colors, progressing from one panel to the next. The layout ensures that the brochure flows logically and engages readers as they explore the different combinations showcased.
Target Audience: The target audience for this brochure includes interior designers, architects, homeowners, and individuals involved in commercial and residential construction projects. The brochure aims to capture their attention, inspire their creativity, and drive their decision-making process toward choosing PPG’s color combinations.
Timeline: The project timeline for designing and finalizing the brochure was approximately one week. This timeline allowed for thorough concept development, content creation, visual design, revisions, and finalization.
Conclusion: The 4-fold brochure designed on behalf of Belma for PPG aims to promote captivating color combinations and showcase their implementation indoors. Through compelling visuals and informative content, the brochure inspires the target audience, emphasizes our teams expertise, and encourages customers to choose PPG’s colors for their design projects.
Other marketing material: Magazine one-page ad, and posters.
