Sapience, LLC Case Study
CMT Graphics crafted a comprehensive branding and marketing package for Sapience, LLC, a medical affairs consulting firm focused on life sciences strategy. This project elevated their professional identity through custom design elements aligned with their mission to drive innovation and patient outcomes.
Client Overview
Sapience, LLC specializes in strategic medical affairs consulting, team optimization, and scientific communications for life science organizations. Their vision positions Medical Affairs as a global leader in healthcare advancement. Led by Evangelia Davanos, PharmD, the firm emphasizes precision, innovation, and measurable business impact.
The business card back features the stylized “S” logomark, website, and social handles, using a clean blue gradient for a modern medical aesthetic.
Brand Identity Design
We developed a full visual system detailed in the Sapience Brand Guidelines, including logo anatomy, color palette, typography, and usage rules. The primary logo combines a circular “S” logomark with the wordmark “SAPIENCE” in elegant sans-serif styling. Colors feature deep blue, bright cyan, white, and black, with Pantone matches for print consistency.
Primary typography uses Vonca font for headlines, with Pontiac for body text, ensuring readability across digital and print.
Marketing Collaterals
Custom letterhead incorporates the full logo, tagline “medical affairs consulting,” website, and social icons in a horizontal blue layout for professional correspondence. Business cards showcase front-side details for Evangelia Davanos—title as CEO, MedStrategy | Sapience, LLC | Med Comms—with email and LinkedIn, paired with a sophisticated back design.
These card previews demonstrate stacked variations and dynamic angles, highlighting premium finishes and double-sided branding.
Design Principles Applied
Guidelines enforce strict rules: minimum sizes, clear space around the logomark, approved backgrounds, and prohibitions on distortions or unapproved effects. Patterns and opacity variations enhance versatility for stationery and digital assets. This ensures cohesive application across all touchpoints, reflecting Sapience’s expertise in scientific strategy.
Project Impact
The deliverables provide Sapience with scalable assets for client proposals, networking, and online presence at www.sapiencemed.com.
Social media integration (LinkedIn, Instagram, Facebook) boosts visibility in the medical consulting space. Overall, this branding positions them as innovative leaders ready for growth.
