Project Overview:

I designed the outcome of this project in collaboration with Belma aiming to create an eye-catching and impactful advertisement campaign for PPG, a leading global paint and coatings company. The project involves designing a prototype for a bus advertising campaign that effectively promotes PPG’s products and enhances brand visibility. I created a visual concept to combine paint colors with nature, always thinking of product placement too.

The key message was Inspired by Nature – Paint with Passion.

The concept:

In the depths of nature, a mesmerizing tapestry unfolds, painted with a kaleidoscope of colors. As the sun rises over the horizon, its golden rays dance upon the landscape, breathing life into the world. The vibrant hues of the natural world come alive, inviting us to explore and marvel at its beauty. The Mediterranean waters mirror the heavens above, reflecting the serene blue of the sea. So let us immerse ourselves in nature’s vibrant palette, and let its colors awaken our senses and ignite our creativity. Let us be humbled by the beauty that lies in every leaf, petal, and ripple, for it is in the embrace of nature that we find true harmony and a renewed sense of wonder.

Project Objectives:

1. Develop a creative and visually appealing bus advertising campaign to effectively showcase PPG’s brand and product offerings.
2. Enhance brand visibility and recognition among target audiences by designing an eye-catching prototype for the bus advertising campaign.
3. Communicate PPG’s core values, innovation, and commitment to quality through the advertisement design.
4. Create a positive and memorable brand impression by incorporating PPG’s brand elements, such as colors, logo, and tagline, into the prototype design.
5. Utilize the unique opportunities provided by bus advertising to reach a wide and diverse audience, maximizing the campaign’s impact.

Project Deliverables:

1. EPS files, CMYK, 600dpi
2. Prototype design for the bus advertising campaign, showcasing a comprehensive visual representation of the advertisement’s layout, graphics, and messaging.
3. Mockup to effectively communicate the prototype design to stakeholders.
4. Detailed documentation of the prototype design, providing specifications, color codes, typography guidelines, and other relevant design elements.
5. Collaboration with the Belma team (and Belma with PPG) for feedback and iteration rounds to ensure the final prototype design aligns with their expectations.