{"id":30753,"date":"2023-10-02T17:39:13","date_gmt":"2023-10-02T14:39:13","guid":{"rendered":"https:\/\/cmtgraphics.com\/?post_type=vip&#038;p=30753"},"modified":"2026-05-26T07:32:33","modified_gmt":"2026-05-26T11:32:33","slug":"ppg-social-media-design","status":"publish","type":"myprojects","link":"https:\/\/cmtgraphics.com\/es\/myprojects\/ppg-social-media-design\/","title":{"rendered":"PPG Social Media Design"},"content":{"rendered":"<p><strong>Project Overview:<\/strong> I designed the outcome of this project in collaboration with Belma aiming to create an engaging, eye-catching, and impactful social media post campaign for PPG, a leading global paint and coatings company. The project involves designing monthly creative content for the client&#8217;s social media channels that effectively promote PPG&#8217;s products and enhance brand visibility.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Project Objectives:<\/strong><\/p>\n<ol>\n<li>Develop creative and visually appealing social media posts to effectively showcase PPG&#8217;s brand and product offerings.<\/li>\n<li>Communicate PPG&#8217;s core values, innovation, and commitment to quality through social media content.<\/li>\n<li>Create a positive and memorable brand impression by incorporating PPG&#8217;s brand elements, such as colors, logo, and tagline, into the prototype design.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>Project Deliverables:<\/strong><\/p>\n<ol>\n<li>Visual Post Graphics for Instagram &amp; Facebook<\/li>\n<li>Motion Graphics posts for Instagram &amp; Facebook<\/li>\n<li>Types of visuals include mood boards, color set combinations, interior color suggestions, color products, and more.<\/li>\n<li>Collaboration with the Belma team (and Belma with PPG) for feedback and iteration rounds to ensure the final prototype design aligns with their expectations.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>Motion Graphics<\/strong><\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 20px 0;\">\n<thead style=\"background-color: #f4f4f4;\">\n<tr>\n<th style=\"padding: 10px; text-align: left; border: 1px solid #ddd;\"><div style=\"width: 300px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-30753-1\" width=\"300\" height=\"300\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/GIFx1_compressed.mp4?_=1\" \/><a href=\"https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/GIFx1_compressed.mp4\">https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/GIFx1_compressed.mp4<\/a><\/video><\/div><\/th>\n<th style=\"padding: 10px; text-align: left; border: 1px solid #ddd;\"><div style=\"width: 300px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-30753-2\" width=\"300\" height=\"300\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/GIF1.mp4?_=2\" \/><a href=\"https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/GIF1.mp4\">https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/GIF1.mp4<\/a><\/video><\/div><\/th>\n<th style=\"padding: 10px; text-align: left; border: 1px solid #ddd;\"><div style=\"width: 300px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-30753-3\" width=\"300\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/PPG_Animated_GIF1_April_2022_1.mp4?_=3\" \/><a href=\"https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/PPG_Animated_GIF1_April_2022_1.mp4\">https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/PPG_Animated_GIF1_April_2022_1.mp4<\/a><\/video><\/div><\/th>\n<th style=\"padding: 10px; text-align: left; border: 1px solid #ddd;\"><div style=\"width: 864px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-30753-4\" width=\"864\" height=\"864\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/GIF1_1.mp4?_=4\" \/><a href=\"https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/GIF1_1.mp4\">https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/GIF1_1.mp4<\/a><\/video><\/div><\/th>\n<th style=\"padding: 10px; text-align: left; border: 1px solid #ddd;\"><div style=\"width: 864px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-30753-5\" width=\"864\" height=\"864\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/GIF2.mp4?_=5\" \/><a href=\"https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/GIF2.mp4\">https:\/\/cmtgraphics.com\/wp-content\/uploads\/2023\/10\/GIF2.mp4<\/a><\/video><\/div><\/th>\n<\/tr>\n<\/thead>\n<\/table>\n<style>\n@media (max-width: 600px) {<br \/>  table {<br \/>    display: block;<br \/>    overflow-x: auto;<br \/>    width: 100%;<br \/>  }<br \/>  th, td {<br \/>    white-space: nowrap;<br \/>  }<br \/>}<br \/><\/style>\n<p><!-- cmt-project-seo-v1 --><\/p>\n<section class=\"cmt-project-case-study\">\n<h2>PPG Social Media Design Project Overview<\/h2>\n<p><strong>PPG Social Media Design is a CMT Graphics portfolio case study focused on social media and advertising design for businesses that need polished, practical creative work from a Brooklyn graphic design studio.<\/strong><\/p>\n<p>This project shows how strategic social media and advertising design can help a business communicate clearly, look credible, and support stronger marketing across print, digital, and client-facing touchpoints.<\/p>\n<h2>Original Project Notes<\/h2>\n<p>Project Overview: I designed the outcome of this project in collaboration with Belma aiming to create an engaging, eye-catching, and impactful social media post campaign for PPG, a leading global paint and coatings company. The project involves designing monthly creative content for the client&#039;s social media channels that effectively promote PPG&#039;s products and enhance brand visibility. &nbsp; Project Objectives: Deve<\/p>\n<h2>Design Challenge<\/h2>\n<p>The goal was to create a visual presentation that feels professional, easy to understand, and aligned with the client\u2019s audience. For CMT Graphics, every portfolio project starts with clarity: what the audience needs to see first, how the message should be organized, and which design choices will make the brand easier to trust.<\/p>\n<h2>Creative Solution<\/h2>\n<p>CMT Graphics developed a clean, brand-conscious design direction with careful attention to hierarchy, typography, color, spacing, and consistency. The result supports the client\u2019s message while keeping the visual system practical for real-world use.<\/p>\n<h2>Project Deliverables<\/h2>\n<ul>\n<li>campaign visual direction<\/li>\n<li>social media graphics<\/li>\n<li>ad creative<\/li>\n<li>message hierarchy<\/li>\n<li>brand-consistent templates<\/li>\n<\/ul>\n<h2>Related Services<\/h2>\n<p>Related services include social media design portfolio, ad creative design, Brooklyn marketing design. Businesses looking for a graphic design studio in Brooklyn can use this project as an example of how thoughtful creative direction can support stronger branding and marketing.<\/p>\n<h2>Start a Similar Project<\/h2>\n<p>Need design work with the same level of clarity and polish? <a href=\"https:\/\/cmtgraphics.com\/es\/contact\/\">Contact CMT Graphics<\/a> to discuss branding, web design, print design, social media graphics, or campaign creative for your business.<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Redes Sociales Design para PPG on behalf of Belma.<\/p>","protected":false},"author":1,"featured_media":37845,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[828,821,829,848,714,850,137,39,827,826,138],"myservices":[36],"class_list":["post-30753","myprojects","type-myprojects","status-publish","format-standard","has-post-thumbnail","hentry","tag-ad-creative-design","tag-brooklyn-graphic-design","tag-brooklyn-marketing-design","tag-cmt-graphics-portfolio","tag-graphic-design-portfolio","tag-social-media-ads","tag-social-media-content-design","tag-social-media-design","tag-social-media-design-portfolio","tag-social-media-design-project","tag-social-media-posts","myservices-social-media-and-ads"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/cmtgraphics.com\/es\/wp-json\/wp\/v2\/myprojects\/30753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmtgraphics.com\/es\/wp-json\/wp\/v2\/myprojects"}],"about":[{"href":"https:\/\/cmtgraphics.com\/es\/wp-json\/wp\/v2\/types\/myprojects"}],"author":[{"embeddable":true,"href":"https:\/\/cmtgraphics.com\/es\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/cmtgraphics.com\/es\/wp-json\/wp\/v2\/myprojects\/30753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cmtgraphics.com\/es\/wp-json\/wp\/v2\/media\/37845"}],"wp:attachment":[{"href":"https:\/\/cmtgraphics.com\/es\/wp-json\/wp\/v2\/media?parent=30753"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cmtgraphics.com\/es\/wp-json\/wp\/v2\/tags?post=30753"},{"taxonomy":"myservices","embeddable":true,"href":"https:\/\/cmtgraphics.com\/es\/wp-json\/wp\/v2\/myservices?post=30753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}