{"id":29418,"date":"2023-05-24T04:23:21","date_gmt":"2023-05-24T01:23:21","guid":{"rendered":"https:\/\/cmtgraphics.com\/?post_type=vip&p=29418"},"modified":"2026-05-26T07:32:35","modified_gmt":"2026-05-26T11:32:35","slug":"ppg-outdoor-advertising","status":"publish","type":"myprojects","link":"https:\/\/cmtgraphics.com\/es\/myprojects\/ppg-outdoor-advertising\/","title":{"rendered":"PPG Outdoor Advertising"},"content":{"rendered":"

Project Overview:<\/strong><\/p>\n

I designed the outcome of this project in collaboration with Belma aiming to create an eye-catching and impactful advertisement campaign for PPG, a leading global paint and coatings company. The project involves designing a prototype for a bus advertising campaign that effectively promotes PPG’s products and enhances brand visibility. I created a visual concept to combine paint colors with nature, always thinking of product placement too.<\/p>\n

The key message was Inspired by Nature \u2013 Paint with Passion<\/strong><\/em>.<\/p>\n

The concept:<\/strong><\/p>\n

In the depths of nature, a mesmerizing tapestry unfolds, painted with a kaleidoscope of colors. As the sun rises over the horizon, its golden rays dance upon the landscape, breathing life into the world. The vibrant hues of the natural world come alive, inviting us to explore and marvel at its beauty. The Mediterranean waters mirror the heavens above, reflecting the serene blue of the sea. So let us immerse ourselves in nature\u2019s vibrant palette, and let its colors awaken our senses and ignite our creativity. Let us be humbled by the beauty that lies in every leaf, petal, and ripple, for it is in the embrace of nature that we find true harmony and a renewed sense of wonder.<\/p>\n

Project Objectives:<\/strong><\/p>\n

    \n
  1. Develop a creative and visually appealing bus advertising campaign to effectively showcase PPG’s brand and product offerings.<\/li>\n
  2. Enhance brand visibility and recognition among target audiences by designing an eye-catching prototype for the bus advertising campaign.<\/li>\n
  3. Communicate PPG’s core values, innovation, and commitment to quality through the advertisement design.<\/li>\n
  4. Create a positive and memorable brand impression by incorporating PPG’s brand elements, such as colors, logo, and tagline, into the prototype design.<\/li>\n
  5. Utilize the unique opportunities provided by bus advertising to reach a wide and diverse audience, maximizing the campaign’s impact.<\/li>\n<\/ol>\n

    Project Deliverables:<\/strong><\/p>\n

      \n
    1. EPS files, CMYK, 600dpi<\/li>\n
    2. Prototype design for the bus advertising campaign, showcasing a comprehensive visual representation of the advertisement’s layout, graphics, and messaging.<\/li>\n
    3. Mockup to effectively communicate the prototype design to stakeholders.<\/li>\n
    4. Detailed documentation of the prototype design, providing specifications, color codes, typography guidelines, and other relevant design elements.<\/li>\n
    5. Collaboration with the Belma team (and Belma with PPG) for feedback and iteration rounds to ensure the final prototype design aligns with their expectations.<\/li>\n<\/ol>\n

      <\/p>\n

      \n

      PPG Outdoor Advertising Project Overview<\/h2>\n

      PPG Outdoor Advertising is a CMT Graphics portfolio case study focused on graphic design for businesses that need polished, practical creative work from a Brooklyn graphic design studio.<\/strong><\/p>\n

      This project shows how strategic graphic design can help a business communicate clearly, look credible, and support stronger marketing across print, digital, and client-facing touchpoints.<\/p>\n

      Original Project Notes<\/h2>\n

      Project Overview: I designed the outcome of this project in collaboration with Belma aiming to create an eye-catching and impactful advertisement campaign for PPG, a leading global paint and coatings company. The project involves designing a prototype for a bus advertising campaign that effectively promotes PPG's products and enhances brand visibility. I created a visual concept to combine paint colors with nature, a<\/p>\n

      Design Challenge<\/h2>\n

      The goal was to create a visual presentation that feels professional, easy to understand, and aligned with the client\u2019s audience. For CMT Graphics, every portfolio project starts with clarity: what the audience needs to see first, how the message should be organized, and which design choices will make the brand easier to trust.<\/p>\n

      Creative Solution<\/h2>\n

      CMT Graphics developed a clean, brand-conscious design direction with careful attention to hierarchy, typography, color, spacing, and consistency. The result supports the client\u2019s message while keeping the visual system practical for real-world use.<\/p>\n

      Project Deliverables<\/h2>\n